A proper social media plan can bring huge benefits to any organization, especially a news organization like the Express News Group. The presentation above was created after analyzing what the Express News Group does well and what it can do better. Ultimately, the purpose of a news organization is to get news out quickly to the community and to keep its readers abreast of what is happening around them. With so much competition on the East End of Long Island, where the Express News Group provides coverage, attracting eyes and becoming the number one news organization is important, especially when it comes to advertising dollars.