Simple Logo
Web Tread is a product that will revolutionize the way people think about something as simple as the stitching in their pants.
Made of the same material spiders used to make webs, my fictional product will carry the strength that superheroes rely on when fighting crime on the streets of New York
Spiders produce silk that has a tensile strength of 1.75 gigapascals, meaning, it can hold 324 pounds per millimeter, according to an article published in phys.org in 2014. With such strong tensile strength, the silk can be pulled for up to 324 pounds before it breaks.
Web Thread found a way to reproduce the silk spiders produce so tailors, seamstresses and sewers around the world can feel confident that their stitching will not split when the wearer of their product – who may have put on a few pounds – decides to bend over to pick something up off the ground.
The product is also good for fishermen, whether seeking tarpon on the flats of Florida with a fly or fighting red drum from the sandy shores of Cape Hatteras, North Carolina. In fact, the thread can be used when tying a fly to attract fish or making emergency fishing rod repairs in the field.
Web Thread comes in just about every color you can imagine, and if they do not offer the hue you’re looking for, it can be created.
When designing my logo, I wanted to create something that shows power and strength, so the lettering of “Web Thread” is black. Though it may seem simple, Justin Baker acknowledged in the “Ultimate Guide to Color Design” that black is powerful and bold.
I drew the spider in Adobe Illustrator and colored its head red and body blue. A very popular superhero who relies on webbing when fighting criminals and thugs has the same colors in his uniform. The red represents energy and the blue, in this case, stands for trust.
Originally, I toyed with the idea of putting the spider above the words, but instead, I moved it over to the right-hand side. I also chose a font called, “Shaded Larch” that I uploaded, because the letters connect via cursive. In this case, I wanted the letters to appear like the word was created using the spider’s web.
To differentiate web from another meaning connected to the internet, I found a spider web online and hand-traced it with slight modifications to make it my own and placed it in the upper left corner of the logo. In doing so, people see the spider web, their eyes move to “web thread” and then toward the spider.
References:
Ultimate Guide to Color Design by Justin Baker
What makes Spider-Man’s web so strong? By Matt Shipman, https://phys.org/news/2014-05-spider-man-web-strong.html