Conducting a Content Analysis

Conducting an analysis on an organization’s website is a crucial step when developing a content strategy. The analysis not only gives you a glimpse into what the site does well, but it also uncovers faulty practices and functionality.

The Committee to Protect Journalists is an organization that takes on the important role of helping to ensure journalists can report on the news without fear of being harmed. Not all countries have a free press, yet even those that do allow freedom of press have been known to incarcerate, attack, and even kill journalists.

When an analysis was conducted on the site, more than 24,000 pages were crawled and scanned using the Screaming Frog software. Things like title tags, meta descriptions, header tags, and alt tags were looked at to see how the organization was setting themselves up to appear on search engines and be accessible to those with disabilities. The analysis also investigated how content was presented on the site and whether the organization could improve their processes.

Ultimately, several flaws were found, and suggestions based on the flaws were documented.

The content analysis report can be found by clicking here.